AMERICAN AIRLINES AND STARTUP AMERICA PARTNERSHIP LAUNCH 
SECOND ANNUAL “FLIGHTS.CAMERA.ACTION.” CONTEST
Small-
 and Medium-Size Businesses Can Enter for a Chance to Win 80 Round-Trip 
Award Tickets* to Elevate the Success of Their Business
FORT WORTH, Texas – American Airlines is teaming up with Startup America
 Partnership to launch the second annual “Flights.Camera.Action.” 
contest to support the growth of small- and medium-size businesses. 
Eligible businesses are encouraged to submit videos explaining how air 
travel facilitates important connections for their company through 
in-person meetings, onboard technology and Wi-Fi; as well as connections
 made through the travel experience. Video entries can be submitted at www.AA.com/FlightsCameraAction 
.
To
 enter the contest, which runs from July 17 through Aug. 10, 2012, 
companies are encouraged to submit a one-minute video explaining the 
importance of connections made through air travel on the contest 
website. The first 400 businesses to enter the contest through the 
website, and in compliance with the Official Rules, will receive 300 American Airlines Business ExtrAA® bonus points, equivalent to an Admirals Club® One Day Pass. Terms and Conditions apply.
The
 top nine videos from each of the three contest categories will be 
displayed on the contest site for public voting from Aug. 28 through 
Sept. 14, 2012. Each of these 27 entrants will receive 10,000 Business 
ExtrAA points for their business, redeemable for up to five domestic round-trip Plan AAhead® award Economy Class tickets. The three distinct categories for entry include:
·        Startups – companies with two to 500 employees that have been in operation for less than five years.
·        Established businesses – companies with two to 500 employees that have been in operation for five or more years.
·        Nonprofits – 501(c)(3) organizations with two to 500 employees with any operational term.
The
 top three videos from each category, as selected by public vote – for a
 total of nine finalists – will earn 20,000 Business ExtrAA points for 
their business, redeemable for up to 10 domestic round-trip Plan AAhead®
 award Economy Class tickets, and two complimentary admission tickets to
 the Inc. 500|5000 Conference & Awards Ceremony in Phoenix, where 
the Grand Prize Winner will be announced.
The
 First Place Winners from each category, as selected by a panel of 
judges – for a total of three winners – will receive an additional 
30,000 Business ExtrAA points for a total of 60,000 Business ExtrAA 
points (the equivalent of 30 domestic round-trip Plan AAhead®
 award Economy Class tickets). They will also receive an all-expenses 
paid trip to the Inc. 500|5000 Conference & Awards Ceremony, 
including exclusive networking opportunities with iconic startup leaders
 and various entrepreneurs, and an Admirals Club annual membership for 
up to two employees.
The
 Grand Prize winner will receive an additional 100,000 Business ExtrAA 
points – equivalent to 50 round-trip Economy Class tickets, AAdvantage® Gold status for up to two employees for one year and exposure in a variety of American Airlines media channels including an inflight video and a feature in the American Way magazine.
“American
 understands the importance of keeping our customers connected 
throughout the travel experience, especially businesses that rely 
heavily on air travel to succeed,” said Derek DeCross, American’s Vice President – Global Sales. “We're excited to work with Startup America Partnership to boost entrepreneurs in their business efforts given their importance to the U.S. economy.”
“The American
 economy is driven by startups – young, high-growth companies that are 
the number one job creators,” said Scott Case, CEO, Startup America
 Partnership. “Travel is a critical component to these companies – it 
provides the opportunities to make connections with customers and 
investors that can be game changing. Our partnership with American Airlines,
 and the “Flights.Camera.Action.” contest, highlights the amazing 
startups around the country and provides them with a unique opportunity 
to grow faster.”
Startup America
 Partnership is dedicated to bringing together startups and local 
champions from around the country and focuses on creating successful 
networks for young, high-growth companies to succeed. American offers travel programs specifically designed to benefit small- and medium size businesses, such as Business ExtrAA 
and the 
American Airlines Business Suite™ that includes the 
AAirpass®
 program, which offers discounted fares on last-minute travel with 
immediate VIP benefits. Other programs include a cash-rebate credit card
 and discounts for group travel, and there is no cost to join. 
American’s relationship with Startup 
America is intended to provide additional value in the form of travel to hundreds of participating small- and medium size businesses.
For more information about the American Airlines suite of business products, visit www.AA.com/Business 
. For more information on the “Flights.Camera.Action.” contest, visit 
www.AA.com/FlightsCameraAction.
 
Terms and Conditions
*All award ticket counts are based on Economy Plan AAhead ®
 award valid for the Continental U.S., Canada and Mexico. All taxes and 
fees, including reservation fees, assessed at the time of ticketing are 
the responsibility of the passenger.
About American Airlines
American Airlines, American Eagle® and the AmericanConnection®
 carrier serve 260 airports in more than 50 countries and territories 
with, on average, more than 3,500 daily flights. The combined network 
fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline
 can provide on its own. Together, its members and members-elect serve 
more than 900 destinations with more than 9,000 daily flights to 150 
countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, and AAdvantage are trademarks of American Airlines, Inc. AMR Corporation common stock trades under the symbol “AAMRQ” on the OTCQB marketplace, operated by OTC Markets Group.
About The Startup America Partnership
The Startup America
 Partnership is a growing national movement of thousands of funders, 
experts and resources providing startups access to the corporations, 
investors, and services they need to grow. Launched at the White House 
in early 2011, the Partnership brings together startups and local 
champions from around the country focused on creating successful 
networks for young, high-growth companies to thrive. AOL co-founder 
Steve Case chairs the Partnership and the Kauffman and Case Foundations 
are its founding partners. American Airlines, American
 Express OPEN, Dell Inc., Intuit Inc., Microsoft and NYSE Euronext are 
corporate sponsors. For more information on the Partnership, visit www.s.co 
 
and follow us
@startupamerica and 
www.facebook.com/startupamerica.